About the Brand
Perfumer's Workshop International is launching Zipped Man, its new range of fragrances for men. The collection will be released in four parts, quarterly during the coming year. Each fragrance is represented by a model who best reflects the soul of each scent both in looks and in spirit. Our inspiration for the collection comes from urban men who are confident, fit, and comfortable expressing their sensu-sexuality.
Every man can identify with something in at least one of the Zipped Man fragrances. All of them speak to something unique in each of us, just as our fragrance models are each a different kind of guy. When you look at Isaac, a former baseball player, now a California-based model and actor, you see a bold, in-your-face 'winner'. The first of the Zipped Man offerings is Zipped Premier. Its statement captures the overall essence of the total Zipped Man brand. It is the smell of power and freedom. Very contemporary. Big, bold, and masculine!
All of our fragrances expound on this theme. Paolo, a pro basketball player from the Phillipines, demands our attention with his fierce power. He embodies the deep and dark sensuality of Zipped Soho Noir. With Jhanelle, a soccer player from Mexico, you get 'attitude'. His sultry gaze and cool, cocky style exude the emotion of Zipped Rebel. Lucas, a recent Mr. Brazil is a beautiful, totally self-assured man who follows his heart and is unafraid to trust his instincts. Like the composition of Zipped Apollo, Lucas is a burst of confident energy.
For Perfumer's Workshop, the internet is the ideal way to introduce you to Zipped Man. Our website, www.ZippedMan.com is a new kind of virtual retail destination accessible to everyone 24/7. The site has been developed in association with design firm NoFavorite with photography by Fabien Montique. Our dynamic online content has been created with writer Glenn O'Brien and the award-winning filmmakers Josh and Benny Safdie and Alex Kalman of Red Bucket Films. The stories go far beyond traditional spots in boldness and in length. We have utilized YouTube strategies to capture the feel, the personalities, and the 'smell' of a new 'Zipped' Generation.
Have a look.